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The biggest announcements from WWDC 2017

06 Jun 2017


Every year, Apple holds an annual Worldwide Developers Conference, giving thousands of developers from around the world a chance to meet up with Apple engineers and participate in valuable workshops and software sessions. This year the event is held in San Jose, California and over 5000 professionals joined the meeting to watch the latest innovations.


Although it is typically software improvements, that are showcased on WWDC, this year Apple introduced a lot of new hardware products as well. Here are some of the announcements, that we think are the best.


The company gave a sneak peak of HomePod – a groundbreaking home speaker, delivering amazing sound and providing incredible intelligence. The brand new hardware product is powered by the Siri voice assistant and lets you play music, look up basic information, control your lighting and much more.


Two remarkable products, that were also unveiled, are iPad Pro and iMac Pro - the most powerful iMac created so far with gorgeous 27-inch Retina 5K display, that comes with a collection of workstation-class graphics, up to 18-core Xeon processors, 4TB SSD storage, and memory as much as 128GB. The updated version of the iPad is a brand new 10.5-inch model with a redesigned display and enough room on the screen to fit a full-size keyboard.


The new software updates Apple announced come across all platforms - iOS, watchOS and macOS.


iOS 11 introduces some system-wide design changes, with Apple focusing on bolder fonts, borderless buttons, new animations, and other small visual tweaks. Some interface elements were totally overhauled, including the Control Center, which now packs all features on one page, has an entirely new look, and offers new customization options. There are also new changes to Apple Pay, including the addition of person-to-person payments - you can send money instantly and securely, right in Messages. You can request and receive money just as easily. Maps will now be extended indoors - including such for airports to guide you to your gate, through security and also in the shopping malls. We won't even start with the new amazing features introduced to the Photos app and the live photos fun to come.


The ARKit, a new framework that brings augmented reality to hundreds of millions of iOS devices by allowing developers to easily build unparalleled AR experiences was also introduced. By blending digital objects and information with the environment around you, augmented reality takes apps beyond the screen, freeing them to interact with the real world in entirely new ways. 


The new AirPlay 2 allows you to control your home audio system and the speakers throughout your house. It is also open for third party apps, so now developers can make their own magic using the fast and convenient protocol.


Throughout the keynote's presentation we also felt a clear message that Apple is focusing and investing a lot in AI and machine learning. What excited our developers is the chance to take advantage of Core ML, a new foundational machine learning framework used across Apple products, including Siri, Camera, and QuickType. Core ML delivers blazingly fast performance with easy integration of machine learning models enabling them to build apps with intelligent new features using just a few lines of code.


WatchOS 4 brings new workout features, like motivational messages to help you hit your exercise goals, as well as an expanded music experience. A new watchface powered by Siri automatically displays the information that’s most relevant to you, based on the apps you use most. Siri will automatically pull up the next item on your calendar, your reminders, even photos to remind you of nice moments. Best part of it all - through the system-wide improvements in watchOS 4, the apps will be faster and more responsive than ever.


And last but not least - Siri has a new, more humanlike voice with way more functionality. There are new capabilities like task management, banking, and bringing up VR codes.