news image iOS & Android App - Imperia Mobile makes online dating mobile

11 Jan 2016

Do you have a date for Valentine’s Day? If not make sure to check out the new dating and social discovery application Elmaz available in the App Store and Google Play, brought to you by Imperia Mobile is the most popular website for online dating in Bulgaria and has over 2.4 million registered users worldwide. The social network was launched in 2001 and since then has reached markets in Italy, Greece, Spain, United Kingdom, Germany, Poland, Serbia, Czech Republic, Slovakia, Hungary and Russia. However, with the development of mobile technology, having only a web-based presence became insufficient for market growth. Imperia Mobile stepped in to help with the development of an elegant mobile applications supported on both Android and iOS devices.


We started the project by analyzing’s current customer base, market share, business goals and opportunities. After that we performed a thorough evaluation of the possible technology approaches. Our business analysts and software architects came to a conclusion for a native app mobile strategy, which would benefit from the embedded capabilities of smartphone devices and significantly improve user experience. Then we developed a compelling user-friendly app with outstanding design, yet convenient features:


  • Single sign-on
  • Profile customization
  • Quick access to camera
  • Reliable background notifications
  • Gesture-based navigation with data pre-loading
  • Optimized CPU, memory and mobile data usage with caching



We also considered the monetization targets of and incorporated it into the mobile strategy. We implemented seamless payment methods through Apple Pay and Android Pay, where transactions and validations are performed in real time without storing any credit-card related confidential data, hence minimizing the security risk of the users.


From mobile strategy and engineering to deployment, maintenance and analytics, Imperia Mobile delivered the project as a turn-key solution via outsourcing, including collateral services like Project Management and consultancy. The project team was geographically dispersed, having regular sync-ups and constant communication via web collaboration, conferencing and messaging. Imperia Mobile implemented successfully the remote delivery model without impacting the project performance.


Let’s wish to a sweeping success into the mobile world!