Bulgaria’s favorite video sharing platform Vbox7 goes mobile!
15 Apr 2016
Imperia Mobile developed native apps for the biggest online platform for video sharing in Bulgaria, bringing its users the satisfaction of premium mobile experience
Vbox7.com is the biggest online platform for video sharing in Bulgaria with over 2.1 million unique visitors per month, who spend at least 20 minutes a day watching videos. It is mainly used as an entertainment, music, sports and even news source, and each registered user can upload his/her own videos. People across the country enjoy music videos, hilarious accidental camera footages and even breaking news reports, all in this one big online community, where they can comment and share freely. Given the uprising of smartphones and mobile devices, the company’s stakeholders realized what huge potential lies within a good mobile strategy. However, only one year into their launch the initial apps for Vbox7.com were already outdated and non-compliant to the ever changing digital environment. But as the saying goes if at first you don’t succeed, try and try again. That’s where we came in.
Imperia Mobile was charged to bring the slick and smooth mobile experience, which an online platform of this magnitude deserves. We decided to start the project from scratch and built compelling new native apps for iOS and Android to meet the users’ expectations of premium mobile experience in 2016. In other words, we engineered not only two amazing apps, but also embedded in them a great mobile strategy in accordance to the latest UI/UX trends to keep people coming back for more.
Our business development specialists and software engineers teamed up to devise the best possible mobile approach, taking into account all of our client’s requirements and top priorities. The solution was to develop a brand-new app architecture with increased usability and customized mobile experience for each platform - iPhone, iPad, Android smartphones, Android tablets. After creating the apps with attractive design, personalized interface and great potential for engagement, we secured our client’s ROI by seamlessly integrating his partnering ad networks. Our contribution to the mobile experience of Vbox7.com comes down to these key features:
- Improved video streaming in minimized screen, allowing constant play
- Profile customization to create, categorize and manage personal playlists
- One click to add favorite channels and share videos on social networks
- Enhanced search options and comment section
- Single sign-on and quick access to camera
- Reliable background notifications
From mobile strategy and app engineering to deployment, maintenance and analytics, Imperia Mobile delivered the project as a turn-key solution. Vbox7.com is already reaping the fruits of its investment, noticing significant increase in end-user and advertisers satisfaction. We are proud to report that there are 3 000 new app downloads per day. What’s more, since our launch mobile daily views doubled from 120 000 to 260 000, which showcases that our expertise in UI/UX is successfully retaining the growing number of new users. Also the return on investments was imminent, since the growth of customer base meant more income from ads. In conclusion, we can say that thanks to Imperia Mobile, Bulgaria’s favorite video sharing platform has reached even greater popularity.