The Business Challenge

VBOX7 is the largest video sharing entertainment portal in Bulgaria with over 2.1 million unique visitors per month. Given the uprising of smartphones and mobile devices, the company’s stakeholders realized what huge potential lies within a good mobile strategy. For that reason Upnetix was brought onboard with the mission to bring the slick and smooth mobile experience which an online platform of this magnitude deserves. We engineered amazing native apps that are available not only for iOS and Android mobile devices but also for iPad and Android tablets.

The Solution

Key Features:

  • Improved video streaming in minimized screen, allowing constant play
  • Profile customization to create, categorize and manage personal playlists
  • One click to add favourite channels and share videos on social networks
  • Enhanced search options and comments section
  • Single sign-on and quick access to camera
  • Reliable background notifications
  • Separate apps for mobile phones as well as for iPad and Android Tablets
  • Watch VBOX7 on your TV with plugged in „Chromecast“ device
  • Create, categorize and manage personal playlists

The Result

Upnetix engineered a brand-new app architecture and upgraded the design, providing better experience and easier to use functionalities for the user. This resulted in a significant increase of the popularity of our client and VBOX7 is already reaping the fruits of its investment by:

  • Significant increase in end-user and advertisers satisfaction.
  • Several times increase of the mobile apps downloads per day
  • Doubled daily views rate
  • Substantial increase on return of investment
  • Revenue growth from mobile advertising
  • Up to 133.9% faster data processing for organizations using the cloud-based „Bluebee“ platform for genomics data analysis
  • Meeting customer requirements with flexible infrastructure options for customized solution delivery
  • Supporting global expansion with data center presence worldwide and easy, transparent management capabilities

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